It was time to put all those pieces of information together:
The first and most crucial step in the project – engaging with the product, sales and marketing teams at Urjanet. With this information, we were able to create a web experience tailored to these new potential customers.
We created buyer pathways that allowed Urjanet to filter higher quality leads to the sales team. This enabled Urjanet to generate more pipeline without overwhelming the sales team.
We hyper-focused on the most valuable SEO terms – the ones that would attract prospects who were closest to making a purchase. This allowed us to quickly assess whether messaging to new markets was resonating – or if we needed to pivot.
Lastly, we created a custom, user-friendly, CMS. This empowered Urjanet’s team to quickly change content without needing a developers help.
Five Tool delivered on time and on budget.
Urjanet now has beautiful and intuitive user experience, designed as a platform to support its digital marketing, product growth, and lead generation efforts.
Since re-launch less than a year ago, organic traffic for core pages is up 49%, goal conversions from organic search have increased 52%, and organic traffic to bottom funnel pages is up 32%.