In 2017, Urjanet, a growing technology company, was setting up to expand into new markets. After string of successful deployments and proving out their product, leadership began honing in on three new segments with similar challenges. Their CMO, Sarah Arvin was game planning for the company’s three new product launches – all within a six-month timeframe.
This growth prompted a few challenges. Urjanet needed to redesign its website to appeal to these new markets, position itself for continued aggressive organic growth, and find an elegant solution that appealed to a broader audience while creating specific, clear pathways for each segment.
Five Tool was engaged to lead web development, implement SEO strategy, and get the new site live. To ensure the website was ready for the new product launches, Urjanet had an aggressive three-month timeline from engagement to launch.
That meant the SEO/content requirements, technical requirements, development QA, and user experience all had to be meticulously prepared for a smooth rollout before any new product announcements.
One major benefit to doing an SEO/website overhaul in sync with a new product launch is the wealth of FRESH research. We were fortunate to have access to Urjanet’s team to draw out these insights to guide the SEO strategy and website architecture for future growth.