OVER 65,000 NEW LEADS
Through digital marketing campaigns and building relationships with industry contacts we were able to obtain over 65,000 leads. More importantly, these leads contained critical information to begin classifying and prioritizing prospects by tier (e.g. company size, inventory size, dealership attributes).
$1.2 MILLION IN NEW REVENUE
Cognosos generated $1.2 million in incremental new revenue during the period Five Tool ran the Cognosos marketing and lead generation programs.
OVER 14,000 NEW PROSPECTS REACHED
Multi-channel marketing/sales campaigns enabled Cognosos to connect with over 14,000 prospects, test their messaging, and better define their product offering.
FULLY INTEGRATED MARKETING & SALES AUTOMATION
Five Tool built out the integration and process that moved leads from the Cognosos website, through MailChimp marketing campaigns, and ultimately into Salesforce. This process saved countless hours on lead qualification and gave leadership full visibility into marketing and sales performance.