A Proven SaaS Marketing
Framework to Find Fit and Scale

In 2020, we helped SaaS companies – from Seed to Series C – generate over $6,245,300 in new ARR. This year, let us be part of your success story.

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Seed

Seed to Series A

Finding product-market fit and laying the groundwork for growth and MQLs

Series

Series A to Series C

Channel expansion, plus heavy focus on ARR and growth targets while minimizing churn.

Scale

Series C and Beyond

Accelerating growth with new markets and products. Integrating and automating tech stack to improve efficiency and cut costs.

Five Tool has a relentless focus on getting leads in the door. As a result our demand gen programs consistently exceeded the goals we set.

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SEED

Find product-market fit and lay the groundwork for growth

You’re in a race against time and “beat the burn rate” is the name of the game. We help you define the channels and messaging most likely to drive MQLs and find fit faster.

How we help you get to the next series:

Define the game plan

We prescribe a step-by-step strategy with measurable outcomes for who to target, where to message, and what to say.

Build the testing ground

We put the lead gen assets in place (website, landing pages, drip campaigns, etc.) to rapidly test and assess.

Fill the gaps

What good is a strategy without a team to execute? We supplement your team’s expertise to bring your growth plan to life.

Five Tool has been a true force multiplier for our marketing team. Their SEO strategy helped us prioritize our roadmap, make the best use of our resources, and have confidence that we weren’t leaving any easy wins on the table.

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SERIES

Cross the chasm from early-stage to expansion

Finding product-market fit is a huge win. But with new funding comes new, aggressive growth targets. We help you put the people, processes, and systems in place to bring your J-curve into the black.

How we help you get to scale:

Automate to a scale MQLs exponentially

Improve funnel speed and conversion by reducing friction. Whether you’re using SFDC, Hubspot, Pardot…or one of the 1,000 other marketing/sales software stacks – we put your tools to work and keep your funnel moving.

Reduce CAC

As we learn which leads turn into customers, we obsessively refine your channel strategy to drive better quality leads to your sales team.

Cut churn

Keep your newest, highest-risk customers happy. We help you implement nurture programs and onboarding drips to improve LTV and bring churn numbers down.

Simply the best! In less than 6 months, we went from ZERO marketing driven leads to generating over 25+ new SQLs per month. Five Tool truly understands the mentality of a startup. Be quick, test often, and be comfortable making decisions with incomplete information.

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SCALE

Find product-market fit and lay the groundwork for growth

The real test for your SaaS company comes in scaling and showcasing your products’ broader market appeal. We’ll help you identify the biggest opportunities outside your current market and break into new segments.

Expand reach

Gain broader market traction. Expand beyond your ICP and define the strategy and messaging to attract new markets.

Make it personal

By now you have deep knowledge of your customers. Harness those learnings to automate and personalize the delivery of your messaging and watch your ARR soar.

Reach market leader status

If there is a buying decision to be made, your product should be in the running.  We’ll help you become a ‘household name’ in your market by expanding and deepening your brands presence in the waterholes where your prospects hang out.

What our clients say

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Working with Five Tool is unlike any other agency I’ve worked with before. They have an uncanny ability to connect with our customers in ways that we’ve never been able to achieve online.

Lauren Clark, Head of Marketing
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Simply the best! In less than 6 months, we went from ZERO marketing driven leads to generating over 25+ new SQLs per month. Five Tool truly understands the mentality of a startup. Be quick, test often, and be comfortable making decisions with incomplete information.

Jasmin Weideling, Sr. Marketing Manager
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Five Tool has been a true force multiplier for our marketing team. Their SEO strategy helped us prioritize our roadmap, make the best use of our resources, and have confidence that we weren’t leaving any easy wins on the table.

Bob Moore, CEO
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