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Personas: The Essential Multitool for Your Business

Kind of unbelievable that there could be one tool that can enhance every aspect of your business, right? Well there is, and it’s probably something you’ve considered before in a roundabout way, and never quite as thoroughly as you should have. What I’m talking about are personas, i.e., well thought-out profiles of fictional customers. It’s often best to only create one persona for each of your most frequent business partners (usually no more than four or five personas). Each persona describes the wants, needs, motivations and challenges of each type of customer. But how do personas help anything? Excellent question,…

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7 Easy Ways to Get More Leads From Your Home Page

What is the most important, and biggest lead driving, page on the average website? (Take your time. I’ll wait.) OK, times up. You probably guessed it – the homepage. Now, let’s break down why your home page accounts for the most web visitors. The home page is likely the oldest URL on your website. This means more it has likely accumulated the most links from other sites (think yelp, Google My Business, etc). Most visitors enter your website on the home page. The home page is the most advertised URL in all the various marketing channels. As a result, the…

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